"We increased our sales volume by 43%."

- Nelson Auto Group

In 2017, Robert Nelson and his team at Nelson Auto Group were in search of a more efficient consumer-centric model. They were looking for a top-to-bottom strategy. A strategy that would improve both the customer and employee experience, while also growing the dealership. A trip to Denver, Colorado changed their business.

Starting Position

Selling 140 new and used cars every month (2019)

The Spark

In need of a customer centric experience

The Goals

Create a best-in-class customer experience

The Approach

A commitment to making change

Keys to Success

Total dealership transformation at every level

The Learnings

A transformation that requires full buy-in

The Results

In 2020, sales volume increased from

140 to 200 units/mo.

Warranty penetration increased from

40% to 50%

Accessory sales

increased by 4X

Market share increased from

3.5% to 6%

Much higher and more consistent CSI

“Customers love our new process!”

Vehicle Sales Volume

NelsonMazda_Chart

Insights from the leadership team

“For the first time, we saw with our own eyes the ideal sales model that we had been looking for and dreaming about. The way Schomp was implementing the One Person℠ Sales Model very closely matched our core values of wanting to do the best thing for our customers and employees, and it also produced really strong financial results, which was very exciting for us to see.”

— Brandon Murphy, Managing Partner at Nelson Automotive Group