November 23, 2022

Dealership Experience Platform – How A2Z is Redefining the Sales Process

If you have been in automotive for any amount of time, you have likely heard of Brian Benstock. Have you ever wondered about his trade secrets? While there is much to be speculated, this is certain:

Brian Benstock and his team at Paragon Acura turn to A2Z for a single platform to guide guests to a consistent and measurable process. With training and technology, Paragon is able to standardize the transaction process and improve the customer experience while increasing total throughput.

In this segment, Brian speaks about the technology, training, and difference the A2Z Dealership Experience Platform (DXP) has made.


The DXP is not limited to one part of the buying process. From what happens at the front of the house with the sales team to what happens on the back end of sales, A2Z has created a seamless process for both the client and staff.


Learning new systems and platforms can be challenging. That is why A2Z moves from the discovery process to implementation and gives continual support to our dealers as they acclimate to the DXP.  The outcome: improved numbers, increased capacity, and lower cost. But don’t take our word for it, see what Brian has to say:

The Difference

With A2Z Sync – the customer is guided through a transparent and efficient transaction. According to Brian Benstock, customers don’t want to buy a vehicle by themselves, but they do want an efficient experience. Brian describes the DXP though an analogy of curling: A2Z gives the Paragon Acura team the tools to get the stone across the ice, or as we know it, the deal across the finish line.

Let us show you the DXP Difference

As you plan for 2023, are you prioritizing your in-store experience? Connect with A2Z Sync for a demo of the Dealership Experience Platform.