Streamline how you price new cars.

Reduce manual work. Increase update frequency. Price more cars to sell faster.

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Software that can handle it all and then some.

Transform your customer experience while improving your bottom line.

PricingLane™ ensures you effectively price to market and turn vehicles faster.

Data-Rich Integration.
Real-Time Updates.
Cross-Platform Functionality.

PricingLane™ provides a linear and logical sales path that makes the car-buying process easy and stress-free. A user-friendly, cutting-edge interface gives your sales team a guided path for every interaction and allows for deep dealership customization and adjustments. Online integrations let customers begin the process in the comfort of their homes and seamlessly finish the deal in-store.

Finance and sell vehicles more efficiently.

Customizable Credit App.

Incentive and Inventory Integration.

Streamlined Workflow.

Customizable Credit App.
Incentive and Inventory Integration.
Streamlined Workflow.

PricingLane™ gives customers a live market view in real time, allowing the dealership to win their business and drive sales. Our software empowers sales teams, effectively prices to market, and streamlines inventory management. The combination of these resources ensures a robust, high-value and modern car-buying experience plus increased turnover, increased profits and allocations.