How to Prepare for a Recession: 4 Steps Dealers Can Take Now

The recent COVID-19 crisis has left consumers feeling apprehensive about how the future is unfolding.  Automotive dealerships have not cultivated reputations with consumers that lessen their apprehension about buying. Continuing business as usual and refusing to break free of the status quo is only heightening their worries. The best opportunity for adopting a brand differentiator…

A Study of Time

In the automotive landscape, there are many paths to get from start to finish in the transaction process of a car purchase or lease. In our world we call it desking and menu presentation for purposes of clarity. Anyone that has been directly involved in or even on the sidelines of this chaos in a…